Yesterday = Today
COMMON PROFESSIONAL CONSIDERATIONS
Does the art have market appeal?
Is the art original?
-- If so, has the market been proven for this sort of art as in has someone else done this style before and successfully sold?
No comment on the contradiction of this statement.
Does the style match the other art we represent?
-- Is it too much like the other art we exhibit?
-- Does the pallet match the other art we display or is it too similar?
-- Is the style a fair match to the other art in our gallery without too much diversity, or is it diverse enough?
Is the artist focused?
-- Meaning if an artist has one style that is popular, are they willing to paint similar pieces a thousand times if necessary in order to gain sales?
-- Will the artist advance and change styles and paint something other than what we are currently successful selling?
-- Is the artist’s pallet too diverse?
-- Is the artist painting too many themes?
-- Is the artist satisfied with not creating any new styles nor making new advances, nor shifting techniques in their works thus leaving them unidentifiable as artist?
Does the artist have proper influence to sell their work?
-- Does the artist have political influence?
-- Does the artist move in the right circles?
-- Is the artist able to afford the expense of selling their work through our gallery?
-- Has the artist, or another rendering like art, been successful in superior markets?
An artist who is too diverse is often a risk.
An artist who is original is often a risk – the masters have proven this.
Will I diminish my reputation if I announce what I believe in an original artist?
Has the artist left a message in their art that might offend, or be disagreeable to anyone in the common public?
Does the art match the current Interior Design Trends?
Does the artist’s work agree with current political trends?
TRUE ARTIST CONSIDERATIONS
What am I able to do to ensure I have created a new school of art, or advanced an old one?
Yes, I am influenced by the masters, how am I able to express myself individually though?
-- Have I painted from my soul?
-- Is my hand evident in all my works?
-- Is there a message in my work?
-- Will my message translate to the viewer?
-- Is my message abstract, yet sustainable?
Does the viewer have an emotional response to my art?
-- Does the response last like an enduring love?
Is my artwork original?
-- Yes, I know I am not able to gain commercial recognition because I am different, but I will paint anyway.
-- All the masters took risks, many starved, many committed suicide over their perceived failure while they lived. Am I willing to take this risk?
If I can only have one choice I will take historical value over contemporary temporal commercial success.
Am I able to afford to properly market my work?
-- Am I able to afford a show at this gallery?
-- Does the gallery presale the work?
-- If only I could put on my resume all the galleries which have extended offers for shows, but I was not able to afford their representation.
-- If only I could afford to send my art for a show.
I will paint anyway.
Art is a venture to some, that’s what they say, an investment. However, the greatest gamble made is by the artist who stakes his or hers life on their work. The speculation that the collector makes is purely monetary. But if the proper investment is made, the piece will enrich the collector’s life and this has more value than any market consideration.
It is the collector who makes their own decisions of which pieces to acquire without the false certainty of a voice which may fail, who makes the best acquisitions. An opinion is merely an opinion and often has unsecured basis to substantiate it. This collector, who looks for original work that touches their soul, without concern of matching their couch as first priority, has a better chance of achieving success in what will ultimately be of historical significance in the art world.
The wise collector decorates around their art rather than acquiring art to suit their current furnishings.
We will be honest, we at Santa Fe ArtWorld cannot ensure, nor speculate, which artists will achieve historical recognition as no one can. However, we do our best to find artists whom we think may achieve this success as we search for talents that are either original in style, or which we feel have enhanced upon an existing school of art, or perhaps created a new school of work. Furthermore, we pre-screen every artist according to both lists of criteria to insure that our artists are serious and dedicated to their craft.
The artists of Santa Fe ArtWorld are carefully juried in. We are applauded by professionals the world over for our collective talent, yet we do not rest on praise alone, but strive to cultivate a higher level of professionalism and talent at every opportunity.